Vision Ophthalmology Group becomes AddVision

Vision Ophthalmology Group, Europe’s leading independent ophthalmic solutions partner, changes its name to AddVision and launches a new visual identity.

“We continue to add new suppliers and expand our customer base throughout Europe. With our new name and visual identity, it will be clearer to all our stakeholders that we are one unified network and a strong partner to the medical community,” says Dr. Dario Aganovic, CEO of AddVision.

AddVision currently consists of six companies, Spectrum, Polytech Domilens, Medilas, Polymed Polska, M.E.D Medical products and Polytech. The group leverages its strength by building central functions for Product Management and International Key Accounts, in addition to shared services, such as Finance, IT, HR and Regulatory Affairs. The local companies will keep their current names and share the same visual identity and symbol. “This reinforces how AddVision combines the larger company’s strength with the local company’s closeness to customers and entrepreneurial culture,” explains Dr. Aganovic. “Our customers and trusted suppliers will continue to feel right at home, but with a range of added opportunities on both ends.”